Burnt Toast.

Toast can still die in a fire.

However, Lawrence sent over a follow-up from Zero Hedge: they’ve removed the .99 cent order fee.

Did that help? Not really.

Shares of Toast are crashing this morning, down nearly 10%, as further proof that the American consumer is in the process of being kneecapped by Fed policy. The company had just risen almost 5% yesterday amidst a “Downtown” Josh Brown CNBC tout – and those buyers now find themselves toast by nearly 5% in just a matter of hours.

This is datelined July 19th. Looking at the stock right now (about noon CDT on July 20th) it is down even more, currently trading at $22.0425 a share. The one year high looks to have been just under $27 a share, while the one year low seems to have been $13.655.

And Schwab gives them an “Equity Rating” of “F”, “Strongly Underperform”.

All is proceeding as planned.